They would not, however, copy something that had been done badly in the ’50s or ’60s just because it was done traditionally. Shaw explained that the goal was to make guitars that were “vintage defensible.” That is, Guild would take the best features of their best guitars and replicate them in current production. Bill, Tim, and others then acquired representative models and began to examine them closely for bracing patterns, bracing size, top thickness, top radius, bridge plates, materials, finishes, and every other aspects. which era had produced the best D-55s, D-50s, F-50s, etc. Bill Acton, then Marketing Director for Guild acoustics, surveyed dealers and players to determine when the best of each model had been made i.e. When Guild was acquired by Fender, Tim Shaw and others at the Fender facility in Nashville were charged with evaluating Guild flat-tops. Like the electrics, these are no longer made and are not part of our story. It also was the site where some really wonderful Guild and Benedetto branded guitars were made. It has two important roles in this tale the Nashville folks played a major role in providing consistency and expertise as Guild circled the nation. Today, the Nashville facility works with artist instruments, serves as a center for R&D, and does warranty work for Fender, Guild, and other brands owned by FMIC. While it looks quite different than New Hartford, the functions remain the same. (LEFT) The Factory Floor at Guild’s New Hartford plant. It morphed over time to be a center for customizing artists’ instruments and it was Bruce who introduced the Fender Springhill guitars that preceded Fender’s acquisition of Guild. The Fender/Guild facility in Nashville, started by guitar veteran Bruce Bolen in 1995, was initially Fender’s center for artist relations in that city. And second, through it all, those involved want the traditional Guild guitars to remain faithful to the brand’s legacy while not being slaves to it. One is that Guild’s management knows the changes in locations, marketing strategies, and other aspects of guitar production and sales left the company with major obstacles to overcome if the brand is to prosper. Two truths become clear when one researches the Guild brand. So, twice in the last decade, Guild has traversed the continental United States. The Tacoma factory was closed in ’08 and production was moved to a factory in New Hartford, Connecticut, where Ovation and Hamer have been made since Fender bought those brands. That operation closed in 2005, when Fender bought the Tacoma Guitar Company, and production was moved to the Tacoma factory in Washington. In 2001, its factory was closed and production moved across the country to the Fender plant in Corona, California. When Fender bought the company in late 1995, Guild was headquartered in Westerly, Rhode Island. In the course of a change in ownership and three moves, the Guild line has seen major changes in materials, structural specifications, equipment, personnel, and techniques. Since its beginnings in 1952, Guild has gone through many changes in ownership, location, marketing approach, and design philosophy.
GUILD WESTERLY GUITARS REVIEWS SERIAL NUMBER
The guitars are given a new serial number and the back of the headstock is lightly stamped "used" or "2nd" by the authorized refurbishing center.The New Hartford Plant is strikingly similar to the one left behind in Westerly, Rhode Island. The guitars are sent there for many reasons, including: cosmetic flaws, minor repairs, surplus & discontinued or last years models. These guitars are sent directly from the manufacturer to the authorized refurbishing center where they are fully inspected, set up and cleared by a certified technician. We are an authorized dealer for brand approved manufacturer refurbished guitars and musical instruments. Unlike most refurbished guitars that we sell as described under more info below, this guitar still has its original Serial Numbers. The actual item for sale is shown in the photographs. The certified techsįound no issues and it has little to no play wear. This instrument is in excellent, near mint condition played for testing purposes only. This guitar comes in a natural gloss finish. This Guild dreadnought acoustic also has a 1 3/4" nut width on a vintage-shaped Guild neck, iconic Chesterfield headstock emblem reminiscent of 1960s Guild guitars, period-correct tortoiseshell pickguard and a premium gig bag. Built with solid African mahogany top, back and sides, the Guild D-120 dreadnought features a bone nut and saddle and mother-of-pearl rosette. The full-bodied and powerful tone of this Guild D-120 Westerly Collection Dreadnought provides guitarists with a classic acoustic sound and balanced voicing.
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